About Us
Jack-Malcolm Samedi
Founder & President
A seasoned public relations professional with a track record of success spanning over a decade. Jack-Malcolm has carved a distinctive path in the world of PR since his relocation to Toronto in 2018, leaving his mark on a diverse range of industries such as consumer electronics, tech, TV & entertainment, beauty, fashion, lifestyle, hospitality, food, automobile, health non-profit, diamonds, gemstones and fine jewelry industry.
Before launching Jack The Publicist Group, a Canadian PR agency recognized Jack-Malcolm's expertise, securing him as the Agency Director for the Toronto office, entrusted with US clients while providing support for the Montreal office and Canadian-based clients. Clients included Van Cleef & Arpels, Moscot, HEAD Sportswear and Polestar just to name a few.
His transformative contributions reverberated, leading to his eventual return to helm Jack The Publicist Group as founder and publicist.
Nesrine Brikci
Creative Director
Nesrine brings nearly two decades of experience in the creative realm, specializing in storytelling, photography, and strategy.
Originally from Montreal, she discovered her passion for photography at an early age. Later, she pursued a Master’s program at the prestigious London College of Fashion in the UK before embarking on a journey to experience diverse cultures and expand her perspectives.
During her travels across Africa, Asia, and Europe, Nesrine focused on capturing the world's beauty and developed a strong interest in luxury and slow travel. These global adventures have deeply influenced her creative vision, fostering a profound appreciation for curated, unique spaces.
Through her Paris-based travel media company, L'escale-Voyage, she is dedicated to building a community of travellers who share her passion for uncovering hidden gems.
With her impeccable taste and keen eye for details, Nesrine spearheads the creative direction for all our clients all the way from Paris.
Karen Francis
Lead Strategist
Karen Francis is a Canadian humanitarian and corporate executive known for her strategic expertise in planning, fundraising, non-profit leadership, talent management, and branding.
As Executive Director of Matthew House Toronto, Karen’s strategic vision transformed the organization establishing it as the leading voice in refugee resettlement. Her business acumen spans a diverse range of areas including fundraising, operational planning, marketing, and branding.
Karen's expertise extends to event management, where she directed a large-scale art exhibit, attracting over 30,000 attendees through strategic partnerships and marketing initiatives. Her passion for social impact has led her to found and lead non-profit initiatives in East Africa with a focus on education, showcasing her commitment to strategic philanthropy.
At Jack The Publicist Group, Karen leverages her multifaceted background to develop and execute innovative PR strategies that align with client goals and values. Her unique blend of corporate savvy and non-profit experience enables her to create authentic, impactful communications that resonate with diverse audiences and drive meaningful results.
We strive to provide the best counsel understanding that times have changed and with it comes a new set of needs and expectations from our clients.
Our integrated approach and strategic decision-making provides a comprehensive view that translates into increased awareness and optimized profits.